(Selected work)
(03)
2023–2026

DSC Annual NDIS Conference

Client
DSC
Sector
Disability services
Scope
Event identity, staging, print, wayfinding, digital
Location
Sydney, Melbourne and Brisbane, Australia

Four years of conference identities for the people who make the NDIS work.

(Shaping the change)

This is the story of a long-standing creative partnership with DSC, built over almost five years of designing identities for their annual NDIS conference. Each year brings a new direction, visually and thematically, as we work together to capture the evolving spirit of the event.

The conference plays a vital role in the NDIS community, connecting providers from across Australia and equipping them with practical, evidence-informed knowledge. Attendees leave feeling empowered to create real change in the sector.

Note
Each edition starts from a blank page: new theme, new identity, same care for the people in the room.
A speaker in a wheelchair on the main stage at the 2024 DSC Annual NDIS Conference, ICC Sydney
(Fig. 1)
Main stage at the 2024 conference, ICC Sydney. Identity, staging and screen design by Sobi Design.

Four editions, one partnership.

(Editions)

Every conference gets its own theme, palette and type, shaped by the city it lands in and the conversations the sector needs that year. Open a folder to see each edition.

2026 conference key visual, Brisbane and Online

The conference moves to Brisbane. A deep plum palette and textured, hand-painted forms give the 2026 identity warmth and weight.

(What we made)
Identity and key visual
Signage and booth design
Save-the-date and promotion
Staging and stage screens
Booth and expo signage
A panel on the 2026 stage, in front of the Brisbane key visualThe 2026 expo hall from above, with the DSC booth and bannersAttendees walking between exhibitor booths at the 2026 conference
2025 conference key visual with teal, lime and orange shapes

Modular shapes in teal, lime and orange built a system that could flex from welcome signs to stage screens. Large type and plain language made check-in calm and clear for everyone.

(What we made)
Identity and key visual
Signage and booth design
Stage screens and session graphics
Conference program
Promotional decks and social
Check-in and welcome signage at the 2025 conferenceA panel session with live captions on screenAttendees reading the program between sessions
2024 conference key visual with hand-drawn blue and orange forms

Playful hand-drawn forms in DSC blue and warm orange gave the 2024 edition its energy, from save-the-date to stage, program and signage.

(What we made)
Identity and key visual
Conference program
Staging and stage screens
Speaker and wayfinding signage
A stack of printed 2024 conference programsSpeaker meeting point sign styled with flowersStacked wayfinding cubes in the conference venue
2023 conference key visual: Sydney at dusk

The first edition. A dusk view across Sydney set a warm, hopeful tone for a sector in change, with type that glows against the evening sky.

(What we made)
Identity and key visual
Staging
Print
Signage
Digital and social assets

From identity to experience.

(The system)

Each year, the work begins with a fresh identity: a logo, colour palette and typographic direction that sets the tone for everything that follows. From there, it grows into a full visual system: staging and props that shape the physical space, printed materials like sponsorship prospectuses, handbooks and wayfinding signage, and digital assets including promotional decks, social templates and on-screen visuals for the conference itself.

It’s a lot of moving parts, and getting them to feel cohesive is always the quiet challenge behind the scenes.

The 2024 stage with large screens, arches and floral styling
(Fig. 2)
The 2024 stage: screens, arches and floral styling built from the same identity.
(Designing for everyone)

Accessibility isn’t an afterthought. It’s the starting point.

Working within the NDIS space, every colour choice, type size and layout decision is made knowing this work needs to reach people with a wide range of abilities. The goal is always materials that feel considered and inviting, never clinical, while making sure no one is left out.

It’s the kind of constraint that, honestly, makes the design better.

Attendees at the check-in and welcome signage, 2025
(Fig. 3)
Check-in and welcome signage, 2025. Large type, high contrast, plain language.
A 2025 panel on stage with live captions on the screen above
(Fig. 4)
A 2025 panel, with live captions on screen so every session is open to everyone.

A partnership, not a project.

(Four years)

What’s made this work meaningful isn’t any single deliverable, it’s the continuity. Over four conferences there’s been a growing trust and shorthand that lets us push the identity further each year while staying true to what DSC stands for. Each edition builds on what came before, even as it charts its own visual course.

It’s the kind of collaboration I feel lucky to be part of.

Attendees reading the 2025 conference program between sessions
(Fig. 5)
Attendees reading the 2025 program between sessions.
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