How we work

(Services and process)

What I design, and how a project runs, from the first conversation to launch and long after it.

(Services)

One partner, end to end.

Every layer of your brand, designed by the same person. Most brands pass through many hands, a strategist, a copywriter, a designer, a developer, and something gets lost at every handover. Working with me, the thinking behind your tone of voice carries through to your logo, your website and the presentation your team uses next week. One point of contact, one consistent voice, and a partner who knows your brand inside out.

(01)

Tone of voice
and brand story

How your brand sounds, and the story it tells.

(02)

Brand identity
and system

Logo, colour, typography, graphic language, and guidelines your team can actually use.

(03)

Website design
and development

Designed and built by the same person, on whichever platform suits you, so what launches is what was designed.

(04)

Product
design

Interfaces and digital products that feel like your brand.

(05)

Collateral

Print, presentations, event materials and everything in between.

(06)

Ongoing
partnership

A designer who knows your brand, for whatever comes next.

Probax stationery: letterhead, business cards and a notebook
(Fig. 1)Probax stationery: the everyday pieces a brand system has to cover.

Structured, but never rigid.

  1. (01)

    Discover

    We dig into your business, audience and goals.

  2. (02)

    Define

    We agree on direction and scope.

  3. (03)

    Design

    I create, you collaborate, we refine.

  4. (04)

    Deliver

    Final assets, guidelines, and a brand and website ready to grow.

  5. (05)

    Sustain

    Ongoing support with anything design and brand related.

What should we build together?