About
Sobi Design is the independent studio of Anna Babicheva. A communication-first practice that builds meaningful, long-lasting connections between brands and the people they serve.
Why I do it
The best thing a brand can offer is a memorable experience. Clear, honest communication is at the core of everything I do, because that’s what turns a first impression into a lasting connection with your customers.
I love the moments when your customers notice the little details and feel the thought behind them. You put real work into adding value for your audience. My job is to make sure that value is seen, felt and appreciated.
Every project starts with listening.
I’m Anna Babicheva, an independent, human-centred brand and web designer. I help brands find their own language, so they can speak clearly to the people they want to reach.
My approach is grounded in research. I take the time to understand your personality, values and goals, and your customers’ needs, motivations and pain points. That knowledge shapes every decision, so the result feels like you and makes sense to them.
My work covers the whole brand: tone of voice and brand story, identity, typography and colour, guidelines your team can actually use, and websites designed and built by the same person. I work closely with your marketing, writing and strategy people, so your brand stays consistent wherever it shows up. Whether you’re launching a new brand or refreshing an existing one, the goal is the same: to help your brand thrive.
One project at a time.
Every project comes with its own challenges, so I stay flexible and scale the work and the collaboration to what you need. I take on one major brand and website engagement at a time, so yours gets my full attention, and we scope it together in a first consultation.