An authentic and purposeful visual brand identity for your business.
How To Reach
Who
Sobi Design is an independent creative practice of Anna Babicheva; studio that values aesthetics and function; driven by passion and supported by 50+ happy clients.
Where
Surry Hills
Sydney, NSW
Australia
A communication-first visual identity practice, that focuses on building meaningful, long-lasting connections between your brand and your customers. We understand the power of clear and effective communication, and that’s at the core of everything we do.
Our approach is all about flexibility and adaptability. We know that each project comes with its unique set of challenges and requirements, so we’re always ready to scale and collaborate to cater to your specific needs.
Getting to know your brand on a personal level is crucial to us. We take the time to understand your brand’s personality, values, and objectives. This enables us to create a tailor-made solution that aligns perfectly with your vision. Our goal is to set your brand up for success.
Let’s help your brand thrive 🌱
About Sobi Design
We help you focus on what you do best and take visual communication 1, 2, 3 off of your shoulders.
1
Visual Identity
2
Website Design
3
Collateral Materials
We value
Personality
We create visual identities that reflect your brand’s unique personality, values, and goals. We believe that a strong brand personality is key to building long-lasting connections with your customers.
Functionality
We prioritize functionality in all aspects of our work. We ensure that your visual identity not only looks great but also functions well across all media and platforms, helping to support your business goals.
Authenticity
Authenticity is at the heart of everything we do. We know that your brand is more than just a logo or colour palette – it’s a reflection of your business and its values.
Aesthetics
Great design should not only be functional and authentic, but also visually appealing. We’re passionate about creating designs that are both beautiful and effective, and we’re always striving to push the boundaries of what’s possible in visual identity design.
Meet the designer
Anna Babicheva
An independent brand identity designer that helps brands develop their individual and unique language to better communicate with their target audience.
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As a human-centric brand identity designer, I specialize in creating visual and conceptual elements that are designed to connect with your target audience. My design approach is grounded in extensive research, which allows me to develop a deep understanding of your customer’s needs, motivations, and pain points. This knowledge informs my design decisions, ensuring that the final product resonates with your target audience and represents your brand’s unique personality.
My work encompasses all aspects of brand identity design, from creating logos and typography to selecting colour palettes and developing style guides. I am committed to ensuring consistency across all media platforms so that your brand is represented accurately and effectively. To achieve this, I collaborate closely with your team, including marketing, writing, and strategy professionals.
With a focus on creativity and strategic thinking, I help your brand stand out and achieve its business objectives. Whether you’re looking to launch a new brand or refresh an existing one, I can help you develop a cohesive and effective brand identity that resonates with your target audience.
My goal is to help your brand thrive! 🌱